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• Perform daily account management of pay-per-click accounts on Amazon.

• Manage the delivery of Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad campaigns.

• Optimize conversion and ACoS of campaigns across SKUs.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impressions, and other important account metrics.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with the client's goals.

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer analytics dashboards, reports, and key reporting tools, and identify key areas of importance in accordance with client goals.

• Deliver on keyword research, campaign setup, and reporting.

• Conduct competitor analysis, monitoring major competitor activity in the paid search sphere and identifying new competitors.

• Set up campaigns related to increasing search visibility for specific products and keywords.

• Monitor ranking performance daily and adjust campaigns accordingly.

• Plan, develop, and implement comprehensive strategies to increase sales, visibility, brand recognition, and drive sales across Amazon sponsored ads.

• Optimize PPC and Sponsored Product campaigns using various methods.

• Obtain a deep understanding of each product in the catalog.

• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

• Stay informed with and execute Amazon Paid Search best practices, trends, and platform updates.